First impressions count.Similar to a fresh coat of paint for a room, a yard that has the grass cut nicely goes a long way. You don't need to hire a landscape architect, but you want to make sure that your yard looks clean and nice.
Walk outside and look at your front yard and the front of the home. Does the front of the house need paint or residing? Are there any broken windows or shutters that need repair? Does the yard need cleaning?
Be sure to pick up any items in the yard, position trash bins so that they are not visible from the street and any other general cleaning / maintenance that might be needed.
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If you need information for a someone that does this type of work, let me know and I can send you a couple of names.